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Boost Your Childcare Online Visibility and Reduce Advertising Cost

Chiclcare Providers

Creating a successful child care business requires more than just providing excellent care. You need to ensure that the right people are aware of your services. Reach hundreds of parents by posting your programs, availability, photos, videos, events, and custom updates on Childcare.Center.
Claim your page and focus on what matters, quality care.

Challenges in Finding Childcare: Our Research Findings

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  •  Our surveys indicate that 78% of Canadian parents use Google search to find childcare services.
  • 32% of parents spend between 2 and 4 weeks to find a childcare provider that meets their expectations, and 33% spend more than 4 weeks.
  • We interviewed many parents prior to starting Childcare.Center to learn about the challenges they faced when looking for childcare providers information. Here are some highlights:
        • I couldn’t find their location
        • They don’t list every centre
        • A lot of the childcare centres had bad ratings listed on the internet
        • Sometimes there is no information just a phone number
        • Often they did not list their prices until after you had a tour of the facility
        • Lack of listings online
        • I had to personally visit childcare centres to see the actual quality of the centres
        • Many of the childcare centres had very bad reviews so i was stress out finding my kids a child care centre
        • The location information is not accurate
        • Finding in-depth info about educational aspect’s
        • It’s hard to decide just looking at online as reviews are less and you can’t check their ratings and facilities details
        • Getting replies from the centres via email or phone when i wanted more details and the images on their website do not really match the reality when visiting the sites
        • Very little transparency with regards to programming and pricing.
        • Not enough information, not clear.
        • Not too much information about the hygiene practices of the centre.
        • The challenges that i faced is there are too many information of type of childcare, trying to find the right fit for the child and close to my work
        • Some information online are not accurate or not true
        • Not all information was displayed on websites

In conclusion, our research showed that Canadian parents face numerous challenges when searching for childcare providers online. With 78% of parents using Google search, many face difficulties finding accurate information such as location, in-depth educational information, and clear information on programming and pricing. The research highlights a need for a better and more transparent online system for finding childcare services.

Data from Stat Canada

Based on Statistics Canada’s website, these are the reasons why parents and guardians use main child care arrangements for their children between the ages of 0 and 5:

Reference: Statistics Canada

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Parent and guardian main reasons for using child care arrangement
Geography: Canada, excluding the territories
Reference period: 2022
Reason% of children
Location52.2%
Care provider is trustworthy, warm, nurturing48.7%
Affordable cost37%
Licensed or accredited child care36%
Qualifications of the child care provider35.1%
Hours of operation35%
Program characteristics28.5%
Only option available28.5%
My other children go there or have gone there20.1%
Other reasons16%
Limited availability due to the COVID-19 pandemic9.6%
Offers culturally-relevant or minority language programming4.8%
Ability to meet child's special needs3.8%
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Our insights from Surveys and statistics Canada

  • According to a recent Stat Canada research, trustworthiness is the second most important factor for parents when choosing a childcare provider, after location.

  • On the other hand, our own research indicates that 78% of Canadian parents use Google search to find childcare services and 32% of parents spend between 2 and 4 weeks, while 33% spend more than 4 weeks to find a childcare provider that meets their expectations.

  • These findings highlight the real challenge for parents to access accurate and comprehensive information about daycare and childcare providers.

  • Most parents rely on Google and social media to research daycares, but struggle to find important information such as programs, learning frameworks, location, and contact details.

  • This information gap is further compounded by a lack of transparency with regards to programming and pricing, not enough information about hygiene practices, and inaccurate information available online.

  • In light of these challenges, we developed a platform at Childcare.Center, where childcare providers can share detailed information about their programs, services, and photos with parents. Our goal is to create a trusted environment where parents can make informed decisions about the right childcare provider for their needs, based on accurate and comprehensive information.

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Get Found by Parents and Enhance Your Online Presence with a Verified Listing

Are you tired of being lost in the sea of online childcare providers? Our research shows that the majority of Canadian parents rely on Google and social media to find childcare services. By claiming your page on our platform, you can increase your online visibility and reach a large pool of local families in need of care.

By listing your programs, services, and photos, you can showcase the unique aspects of your childcare center that set you apart. Our platform allows you to provide more in-depth information to potential clients, building trust and credibility with them before they even visit your facility.

Not only will a verified listing boost your online presence, it can also save you time and money on digital marketing efforts. By appearing higher in search results and providing more detailed information, parents can quickly and easily find and choose your center, reducing the need for costly advertising campaigns.

Join the ranks of trusted and successful childcare providers, and claim your page on our platform today!

Subscription Plans Overview

Basic

CAD 0
Lifetime Per Listing
  • Claim Badge Included
  • Images (Maximum of 1)
  • Listing as featured
  • Contact Listing Owner
  • Social Media Links
  • FAQs
  • Youtube Video
  • Allow Customer Review

Premium

CAD 9
99 Month Per Listing
  • Claim Badge Included
  • Images (Maximum of 10)
  • Listing as featured
  • Contact Listing Owner
  • Social Media Links
  • FAQs
  • Youtube Video
  • Allow Customer Review
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