Creating a successful child care business requires more than just providing excellent care. You need to ensure that the right people are aware of your services. Reach hundreds of parents by posting your programs, availability, photos, videos, events, and custom updates on Childcare.Center.
Claim your page and focus on what matters, quality care.
In conclusion, our research showed that Canadian parents face numerous challenges when searching for childcare providers online. With 78% of parents using Google search, many face difficulties finding accurate information such as location, in-depth educational information, and clear information on programming and pricing. The research highlights a need for a better and more transparent online system for finding childcare services.
Based on Statistics Canada’s website, these are the reasons why parents and guardians use main child care arrangements for their children between the ages of 0 and 5:
Reference: Statistics Canada
|Parent and guardian main reasons for using child care arrangement|
|Geography: Canada, excluding the territories|
|Reference period: 2022|
|Reason||% of children|
|Care provider is trustworthy, warm, nurturing||48.7%|
|Licensed or accredited child care||36%|
|Qualifications of the child care provider||35.1%|
|Hours of operation||35%|
|Only option available||28.5%|
|My other children go there or have gone there||20.1%|
|Limited availability due to the COVID-19 pandemic||9.6%|
|Offers culturally-relevant or minority language programming||4.8%|
|Ability to meet child's special needs||3.8%|
According to a recent Stat Canada research, trustworthiness is the second most important factor for parents when choosing a childcare provider, after location.
On the other hand, our own research indicates that 78% of Canadian parents use Google search to find childcare services and 32% of parents spend between 2 and 4 weeks, while 33% spend more than 4 weeks to find a childcare provider that meets their expectations.
These findings highlight the real challenge for parents to access accurate and comprehensive information about daycare and childcare providers.
Most parents rely on Google and social media to research daycares, but struggle to find important information such as programs, learning frameworks, location, and contact details.
This information gap is further compounded by a lack of transparency with regards to programming and pricing, not enough information about hygiene practices, and inaccurate information available online.
In light of these challenges, we developed a platform at Childcare.Center, where childcare providers can share detailed information about their programs, services, and photos with parents. Our goal is to create a trusted environment where parents can make informed decisions about the right childcare provider for their needs, based on accurate and comprehensive information.
Are you tired of being lost in the sea of online childcare providers? Our research shows that the majority of Canadian parents rely on Google and social media to find childcare services. By claiming your page on our platform, you can increase your online visibility and reach a large pool of local families in need of care.
By listing your programs, services, and photos, you can showcase the unique aspects of your childcare center that set you apart. Our platform allows you to provide more in-depth information to potential clients, building trust and credibility with them before they even visit your facility.
Not only will a verified listing boost your online presence, it can also save you time and money on digital marketing efforts. By appearing higher in search results and providing more detailed information, parents can quickly and easily find and choose your center, reducing the need for costly advertising campaigns.
Join the ranks of trusted and successful childcare providers, and claim your page on our platform today!